The cashback app that gives FMCG brands a direct loyalty channel — consumers earn 10% back on everyday purchases.
10% is a mobile cashback app that reconnects FMCG brands directly with their consumers, bypassing retailers. Users earn 10% cashback on everyday purchases from partner brands regardless of where they shop; brands get first-party data and a direct loyalty channel. Founded in Paris in 2024 by Clémence Luc (CEO) and Max Lemasquerier (CTO), the company raised a €2.4M seed round led by Speedinvest in 2025 and has grown to over 300,000 users with 26 brand partners including Danette, Volvic, and Bonduelle.
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