Prefe

Real-time retail intelligence on prices, promotions, and distribution for FMCG brands.

Prefe BI is a retail intelligence platform for FMCG brands that delivers real-time visibility on prices, promotions, and distribution across Italian and French retail. Its products — Store Check 3.0, Flyer Pulse, and ad-hoc Market Research — track over 8,000 stores and 600,000 products daily, turning raw market data into actionable decisions for brand managers and trade marketing teams.

Food & BeverageItalyMilan