TruLux AI

AI-powered luxury authentication platform.

TruLux is building a foundational AI model that identifies, verifies, and fingerprints physical products from a few images, turning any smartphone into a professional-grade authentication scanner with no tags or added hardware. It's starting with luxury goods, where counterfeiting is rampant, and the team holds 45+ patents in machine vision and AI.

Retail, Fashion & LuxurySwitzerlandWettswil